How to Promote and Market Your EXAMTURF Tests?

If you’re reading this, it’s safe to assume you’re interested in publishing a test series on EXAMTURF. Or perhaps you already have one but aren’t sure how to market it. This article is for you if you’re feeling overwhelmed or unsure of what steps to take.

We’ve laid out a few strategies to help you take your marketing game to the next level! Some of these ideas will directly help you increase test sales, while others will help you expand your user base, which will lead to future sales.

Give the Test to Your Inner Circle for Free and Get Reviews

Create Free Coupons for your test series and distribute these Free Coupons among your inner circle via WhatsApp, Email, or Social Media channels.
Your inner circle could include family members, friends, students, acquaintances, people on your email list, or social media followers.
The goal here is to ask them to check your test out and, if they felt comfortable, in exchange, leave a positive review or testimonial or rating for your test.
Remember that a test series with a 4-5 stars rating sells 4-10 times more than a test with a 2-3 stars rating.
Most importantly, an engaged inner circle will provide you with deeper insights into improving and resolving issues.

Expand Your User Base

To attract a large number of students, create FREE/Discount Coupons and distribute them on various social media platforms such as Facebook, LinkedIn, Twitter, and Instagram.
Upload Free/Discounted Coupons to deal sites, coupon sites, blogs, and other sites to attract more students and revenue.
Remember that more students enrolled in your test series means More Future Sales + More Cross-selling of your other test series.

Share Test Links on Social Media

Promote your tests by sharing the test links on your social media platforms.
Schedule your posts on social media using Buffer or Sprout Social at the most effective time for reaching the most people.
Optimize your profile on Facebook, LinkedIn, Google+, Twitter, and Pinterest for this.
Update your cover photo with test branding, discount offers or FREE coupon promotions to ensure that everyone who visits the page is aware of it.

Approach Affiliates

EXAMTURF has an extensive affiliate network. They simply collect the discounted coupons from social media or deal sites and assist in the sale of the test series, generating enormous revenue for the instructors.
You could also approach affiliates and third-party vendors to sell your test series to a whole new audience.

Collaborate or Partner with Other Instructors

Look for other online instructors who serve your target audience and have tests that are similar to yours.
Consider becoming their affiliate or combining your test with theirs to offer a special “Test Deal” to new students.

Create/Join a Facebook Group

You can join a few Facebook Groups about your test subject. You can then share helpful tips, participate in discussions, respond to questions and share links to your tests in such groups.

Organize a Social Media Contest

Share your test post with your friends and followers and ask them to comment on it or like it for a chance to win a free test enrollment, one-on-one advice from you, or other fun prizes.

Launch a Google Adwords Campaign

Choose keywords that your target audience would use to find tests similar to yours on Google. Create several variations of ad copy and let Google run each variation to determine a winner.

Time Test Promotions with Seasonal/Current Events

You can use any opportunity to strategically promote your tests during specific seasons or an annual event. You can provide tests at discounts or Free at specific events.